Introduction to BisB Brand DNA
Guided by our Islamic principles, BisB has established itself as a pioneer of the Islamic industry and the leading provider of Sharia compliant integrated financial solutions in the Kingdom of Bahrain. Adopting a customer centric strategy, we have demonstrated our forward thinking approach by continually evolving in anticipation of our customers’ needs and desires. Innovation has always stood at the core of our operations and financial offerings, we are the “movers and shakers” of the industry and since our establishment we have achieved significant milestones as part of our strategic drive for digitization. We have succeeded in elevating the standards of banking within the Kingdom, bettering the lives of society as a result.
Stemming from the successful roll out of the Back to Basics Ishraq strategy, the Bank has successfully built a solid foundation of excellence; ushering in digitization, streamlining operations, restructuring our financial position and engaging with our employees and local partners to build deeper and more meaningful roots. Nourished by virtue of your combined efforts and hard work, BisB’s values have grown and blossomed, giving rise to a new Brand DNA that will steer us towards a stronger and brighter future.
Below is a more in-depth description of our new brand DNA and how we plan to put its pillars and values into effect across the board, whether we are dealing with our customers, our partners, and all internal and external stakeholders.
In order to achieve this, we need to work together and champion these values, living and breathing them unceasingly.
Welcome to the future of banking. It’s our time to bloom.
BisB Brand DNA Elements
1) Our Brand Promise:
What it all means:
Our legendary national warmth and caring for others guide our approach to our customers, partners, personnel and broader society
Our entire team and organization is committed to your financial well-being
We sculpt and refine our services and products to best serve your needs
Innovation and continuous development drive us to challenge the ordinary
We remove the barriers and get things done efficiently and easily for you
2) BisB Tree of Life:
BisB Tree of Life Pillars:
We want to instill our Bahraini insights and local values in our daily tasks at work and our business approach, cementing our “Bahrain-ness” as a living value. We want to capture the hearts of our customers, and be known for our friendly and open voice, treating our customers with warmth and respect, dedicated to surpassing their expectations.
Constantly finding new and innovative solutions for our customers, we connect people to the right technology, adding world class security measures to deal with the increased risks they face in an increasingly digital world.
Beyond the boundaries of a creative space, our BisB Innovation Lab fosters idea generation and is one of our achievements I am most passionate about. We want to celebrate every day success stories in our culture of continuous learning.
Social innovation is at the heart and soul all that we do at BisB, I am truly excited about the upcoming projects we are developing in the pipeline, and will be counting on all of your to actively participate to create a positive impact on local society.