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Introduction to BisB Brand DNA

Guided by our Islamic principles, BisB has established itself as a pioneer of the Islamic industry and the leading provider of Sharia compliant integrated financial solutions in the Kingdom of Bahrain. Adopting a customer centric strategy, we have demonstrated our forward thinking approach by continually evolving in anticipation of our customers’ needs and desires. Innovation has always stood at the core of our operations and financial offerings, we are the “movers and shakers” of the industry and since our establishment we have achieved significant milestones as part of our strategic drive for digitization. We have succeeded in elevating the standards of banking within the Kingdom, bettering the lives of society as a result.

Stemming from the successful roll out of the Back to Basics Ishraq strategy, the Bank has successfully built a solid foundation of excellence; ushering in digitization, streamlining operations, restructuring our financial position and engaging with our employees and local partners to build deeper and more meaningful roots. Nourished by virtue of your combined efforts and hard work, BisB’s values have grown and blossomed, giving rise to a new Brand DNA that will steer us towards a stronger and brighter future.

Below is a more in-depth description of our new brand DNA and how we plan to put its pillars and values into effect across the board, whether we are dealing with our customers, our partners, and all internal and external stakeholders.

In order to achieve this, we need to work together and champion these values, living and breathing them unceasingly.

Welcome to the future of banking. It’s our time to bloom.

BisB Brand DNA Elements

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1) Our Brand Promise:

What it all means:

BAHRAINI DEVOTION:

Our legendary national warmth and caring for others guide our approach to our customers, partners, personnel and broader society

WE:

Our entire team and organization is committed to your financial well-being

CRAFT:

We sculpt and refine our services and products to best serve your needs

NEW WAYS:

Innovation and continuous development drive us to challenge the ordinary

SIMPLIFYING:

We remove the barriers and get things done efficiently and easily for you

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2) BisB Tree of Life:

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BisB Tree of Life Pillars:

Bahrain-ness

We want to instill our Bahraini insights and local values in our daily tasks at work and our business approach, cementing our “Bahrain-ness” as a living value. We want to capture the hearts of our customers, and be known for our friendly and open voice, treating our customers with warmth and respect, dedicated to surpassing their expectations.

Banking re-imagined

Constantly finding new and innovative solutions for our customers, we connect people to the right technology, adding world class security measures to deal with the increased risks they face in an increasingly digital world.

Start-up mindset

Beyond the boundaries of a creative space, our BisB Innovation Lab fosters idea generation and is one of our achievements I am most passionate about. We want to celebrate every day success stories in our culture of continuous learning.

Social innovations

Social innovation is at the heart and soul all that we do at BisB, I am truly excited about the upcoming projects we are developing in the pipeline, and will be counting on all of your to actively participate to create a positive impact on local society.

3) BisB Brand Values:

Bahraini

We are Muslim, generous, polite, modest and respect others. We are hospitable and treat everyone with warmth. We desire to establish trust and build relationships with people before doing business. Family at home and at work is important to us and we are loyal to them. We care about the people we interact with and offer a helping hand. We are modern, intelligent and very literate.

Innovative

We move rocks to create more effective processes, products and ideas. ... Being innovative does not only mean inventing something new, but changing you’re status quo and adapting to changes in our environment to deliver better products or services to everyone around us.

Simple

We strive for clarity and consistency, make decisions quickly and pragmatically and focus on what’s essential. We go out of our way to simplify the lives of everyone around us because we understand thank banking is complicated. We always challenge ourselves to find better ways. We celebrate successful improvements and learn from experiences.

Bold

We think big and work with others across boundaries to drive transformational growth. Always attempt to stand out within the boundaries of simplicity. Being different does not always mean digitization and does not always require us to reinvent the wheel. Challenge the norm and be heard. Be a head turner.

In order to achieve this, we need to work together and champion these values, living and breathing them unceasingly.

Welcome to the future of banking. It’s our time to bloom.